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Thai Street Food Concept, Rooster & Rice, Goes Metro Bi-Coastal

Chef-Driven, Asian Chicken and Rice Concept, Rooster & Rice, Signs First Franchise

Rooster & Rice Prepares to Expand With COVID-Tested Restaurant Model

February 2, 2021 · · Backed by a partnership with Aroi Hospitality Group, the restaurant group whose team includes two of the founders of Caviar, the Bay Area-based Thai restaurant chain is leveraging its success throughout the pandemic for even more growth in 2021 and beyond. San Francisco, CA  ( Rooster & Rice, the 10-location Thai restaurant chain whose simple chicken-and-rice menu made it a darling among Bay Area foodies, has been carefully engineered for large-scale success and is ready to begin its next level of growth. Combining a streamlined, chef-driven, yet simple-to-execute menu with a flexible footprint that thrives in a variety of neighborhoods and build-outs – including a ghost kitchen – the emerging brand is quickly becoming one of the most exciting new concepts in an industry shaken to its core by the pandemic.