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What is gamification in marketing?

This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drums audience. Find out more on The Drum Network homepage. Gamification can be used in playable ads as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context. Providing an immersive, engaging and fun experience with your brand will help customers t...
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