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Data Dilemma: what to look at in the times of data abundance?

afaqs! spoke to experts from the industry to find out some of the key metrics that marketers can focus on when they are lost in the sea of data.

Dhruv shahSahil shahMoneka khuranaData maturity frameworkConsumer dataCustomer acquisition costManaging partnerCrawl rateConversion rateOrganic keyword rankingSearch volumeKeyword rankingCompetitor keywordMobile marketing association

New Business League: April 2022 update | Advertising

Which agencies are leading the creative and media list?

Business leagueNew business leagueNew business leagueNdian advertising newsAdvertising newsHavas creativeHavas media group

The return of contextual targeting and why it matters

Our guest author talks about the importance of contextual targeting and the best way to use it.

Contextual targetingMihir palan

We expect to grow by 40 per cent in 2022 : Rohan Mehta, CEO, Kinnect

He says they’ve achieved everything they’d put on their “dream board” except a Cannes Lions trophy.

Allen sollyChandini shahPeter englandRolland garrosVan heusenLouis phillippeRohan mehtaTg target groupIndia groupCannes lionsMadison square gardenZoya diamondsAsian paintsTarget groupCannes lionFcb india

Cannes Contenders 2022: Kinnect | Advertising

Believe your entry deserves a Lion? Send us the work and the case

Bank festiveCannes lions international festival of creativityCampaign indiaInternational day for the elimination of violenceCannes lions international festivalCannes contenderSouth asiaCannes lionsFestive treatInternational dayCannes contendersThe workNdian advertising news

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