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Right now. okay. now lets go to retargeting and relationship targeting. >> retargeting is when youre using g-mail and they can see that youre talking about, im going to go to italy, you might see ads on the right-hand side of the page for italy car services. they know what youre talking about because youre using their service and thats part of the agreement. theyre going to flip you ads that are retargeted towards you. >> because you cant learn everything with limited time, choose your medium. l...