Kpeer Objection News Today

>> coca-cola. >> you call it a coke, right? what would you call these? >> q-tips. >> right? >> what would you call this? >> kleenex. >> right? okay, kleenex is a brand. these are tissues. we just reflex e plexively refer to them as clean eksz because theyve done a great job branding, and they are the term for this. kpeer objection has done it with copy machines. q-tips has done it with cotton swabs. we subtut the brand for the thing. its been effective, and companies that are good at it, are rea...