KP fuses crisps and popcorn to create 'crossover' Butterkist snacks | News
Popcorners offer ‘the lightness of popcorn and the crunch of crisps’ according to KP KP Snacks has given its Butterkist brand new look and added a duo of ’popcorn crisps’. The popcorn brand has been given a makeover and its range extended with the addition of new triangular Popcorners – which it is touting as a ‘crossover’ snack that bridges the gap between popcorn and crisps. The NPD offered “the lightness of popcorn and the crunch of crisps”, said KP, and is claimed to cont...
Source: thegrocer.co.uk