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Why Time sees opportunity in Bitcoin for advertisers and consumers

Time is on a mission to legitimize publishers’ roles in the crypto revolution and is making sure its balance sheet is proof of that. Last week, Time started accepting Bitcoin (and 31 other types of cryptocurrencies) from paid subscribers through a partnership with crypto.com. The nearly 100-year-old legacy magazine also started letting sponsors pay in Bitcoin for ad campaigns, with crypto asset manager Grayscale signing the first deal two weeks ago. Both the terms of the partnership with cry...
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