La Licensing News Today

Las vegas, one in san francisco near haige and ash bury and by the walk of fame in l.a. >> licensing the bettie page name has created a relationship where mark connect their stores to other products with bettie page branding like shoes and lingerie. the relationship has led to a new spokes model for the brand. >> our current smokes model -- the reason for that is because. >> it was the perfect marriage. ive always had a fascination for pin-ups. ive loved bettie page forever. >> after turning tha...

Hugh hefner introduced bettie to mark and his company cmg in indianapolis, indiana. mark is responsible for will bessing thousands of products bearing betties name and likeness. >> you are dealing with james dean, bettie page, someone of that stature thats remembered, adored for generation after generation, youre able to establish trademark protection. weve developed her into a brand, and the name bettie page is trademarked and valuable. >> branding their clothing line after the fact was a new t...