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"We are very excited to be bringing this exceptional Vintage 2012 to Cannes and look forward to hearing the retailers' response."

There will be two summer promotions to support the launch in global travel retail

Mélody Stroh (right) alongside Champagne Lanson Chef de Cave Hervé Dantan. Reims-based Champagne Lanson has appointed Mélody Stroh as Vineyards and Sustainable Development Manager. Guided by the Champagne house’s Chef de Cave Hervé Dantan, Stroh will be responsible for the vineyard while offering technical support to its wine growers to achieve the French High Environmental Value Certification. In addition, Stroh will ensure the quality and traceability of sourced grapes that ...

Champagne Lanson furthers sustainability strategy Champagne Lanson has appointed a new Vineyards and Sustainable Development Manager in line with its long-term sustainability strategy. Mélody Stroh will join the maison, with responsibility for the vineyard and providing technical support for the wine growers to help achieve the French High Environmental Value certification. Champagne Lanson Head of Travel Retail Edouard de Boissieu said: “Champagne Lanson has a long-term strategy for susta...

Mélody Stroh (right) alongside Champagne Lanson Chef de Cave Hervé Dantan. Reims-based Champagne Lanson has appointed Mélody Stroh as Vineyards and Sustainable Development Manager. Guided by the Champagne house’s Chef de Cave Hervé Dantan, Stroh will be responsible for the vineyard while offering technical support to its wine growers to achieve the French High Environmental Value Certification. In addition, Stroh will ensure the quality and traceability of sourced grapes that ...

Champagne Lanson earmarks Oceania and Asia as key regions for TR development The brand enjoyed strong performance in domestic sales in the Australia and New Zealand Champagne Lanson is to put emphasis on travel retail divisions in Oceania and Hainan. Australia and New Zealand saw domestic sales up 29% and 21% respectively in 2020, significantly out-performing the category in general. The encouraging numbers follow the launch of the new Lanson marketing campaign and communication platform, ref...