By Steve Lapa Lapcom Communications Corp President Which is the more important “check the box” trait – persistence or passion? Is it easier for your air talent to answer that one? Of course, we want passionate on-air talent – those who live for the opportunity to get behind the mic, break it all down for…
By Steve Lapa Lapcom Communications Corp President It’s time to start planning your holiday strategy. Wait, what? You have not finished Q3 and here I am pushing Q4? The fourth quarter is easily the most time consuming, thought provoking, overwhelming mish-mash time of the year for every Baby Boomer and Millennial walking the planet. Especially…
By Steve Lapa Lapcom Communications Corp President Bulletin: “Linear TV” is no longer the winner. Linear TV is tech talk for combining over the air and cable TV, and according to Nielsen, July 2023 was the first-time streaming TV was the winner, as streaming captured most TV viewing. From Netflix to YouTube, we are watching…
EDITORS NOTE: In addition to conveying a powerful message, the article below by industry expert, consultant and TALKERS contributor Steve Lapa contains a tremendous limited-time opportunity for the readers of this publication to partake in a free offer to receive a valuable radio sales support tool. We strongly suggest that readers involved in any way with…
By Steve Lapa Lapcom Communications Corp President What happens when the world-wide leader is for sale? When they stopped spanning the globe 25 years ago, I thought the budget cut would help the leader. I could still hear the great Jim McKay describing the agony as Vinko Bogataj rolled down that ski slope in utter…