Lapcom Communications Corp News Today

By Steve Lapa Lapcom Communications Corp President What happened to us? Unless we move quickly, the radio business stands to lose the final frontier: in-car listening. The numbers tell a riveting story. The good news is 92% of Americans listen to the radio every week. The bad news, according to Edison Research, is only 68%…

By Steve Lapa Lapcom Communications Corp President There is something about 40. 40% of Q1 2023 podcast advertisers did not return for Q1 2024, according to Magellan AI. 40% of small businesses failed within the first three years, according to the Bureau of Labor Statistics. 40% of all workers were prepared to quit their jobs…

By Steve Lapa Lapcom Communications Corp President It’s complicated, this whole Federal Trade Commission ruling potentially banning the non-compete. Considering where you stand on the non-compete concept, it’s really all about evaluating the five “C” profile of your media business. Personally, I sit at a roundtable where all sides are given equal consideration. More about…

 As its amazing agenda begins to take shape, a stellar panel of industry luminaries has been set for TALKERS 2024: Radio and Beyond coming up at Hofstra University on Long Island Friday, June 7.  “Generating Revenue for Talk Radio” will feature (in alphabetical order) Vince Benedetto, CEO, Bold Gold Media Group; John Caraciollo, president/CEO, JVC Broadcasting; Kathy Carr, president, Howie…

 As its amazing agenda begins to take shape, a stellar panel of industry luminaries has been set for TALKERS 2024: Radio and Beyond coming up at Hofstra University on Long Island Friday, June 7.  “Generating Revenue for Talk Radio” will feature (in alphabetical order) Vince Benedetto, CEO, Bold Gold Media Group; John Caraciollo, president/CEO, JVC Broadcasting; Kathy Carr, president, Howie…

By Steve Lapa Lapcom Communications Corp President The work-life balance concept is up for a new spin. Let us start in California. A recent article in the LA Times discussed the California “right-to-disconnect” bill, “guaranteeing workers the right to ignore after-hours call, emails and texts from employers.” It is not a law yet, but if…

By Steve Lapa Lapcom Communications Corp President The thing about outstanding performance is there is one key trait in the performer we can all agree on. It was on full display in front of millions during the past two weeks. It shows up every time an athlete takes the game to new levels, or an…

By Steve Lapa Lapcom Communications Corp President Think about the concept for just a minute. Manhattan Island for $24? Peter Minuit knew value. Two of my favorite sales training exercises are the Timex vs. the Rolex and the Bic vs. the Monte Blanc. In each role play we pit price against value with intangibles like…

By Steve Lapa Lapcom Communications Corp President Have we passed the disappointment of 2023? If ad sales at your radio station finished last year up double digits (excluding digital) please skip past the next few paragraphs. If you’re in the same boat as most radio ad sellers across the country at various levels – i.e.…

Pictured above with the iconic blackbirds familiar to Florida deli enthusiasts as the feathered mascots of the TooJays restaurant chain are Steve Lapa, president, Lapcom Communications Corp (left) and TALKERS publisher Michael Harrison (right) who met yesterday (1/30) over a hearty bowl of matzoh ball soup to discuss plans for the sales and marketing component of the forthcoming 27th annual TALKERS conference. Lapa, a regular TALKERS columnist and one of…