By Steve Lapa Lapcom Communications President PALM BEACH GARDENS, Fla. “Hello Steven. My name is . Do you work with a financial advisor? Steven, are you familiar with the various resources available to you here at . Steven, here is my card, please reach out if you need a .
By Steve Lapa Lapcom Communications President PALM BEACH GARDENS, Fla. Always taken for granted, forever undersold by radio sellers. So goes this 112-year-old celebration. Could it be because it was created as a complement to its senior partner, Mother’s Day? Or could it be because it .
By Steve Lapa Lapcom Communications President PALM BEACH GARDENS, Fla. If “content is king,” then what is sales? The sports world seems to be redefining how we view value and utilize king content. The trailblazer is arguably the biggest brand in sports: the National Football League. Th .
By Steve Lapa Lapcom Communications President PALM BEACH GARDENS, Fla. "Less talk, more listening guarantees increased sales." That may sound great, but it rarely works in today’s real world of sales. It should read: "Better talk, closer listening can improve sales." .
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