Lapcom Communications News Today

 As its amazing agenda begins to take shape, a stellar panel of industry luminaries has been set for TALKERS 2024: Radio and Beyond coming up at Hofstra University on Long Island Friday, June 7.  “Generating Revenue for Talk Radio” will feature (in alphabetical order) Vince Benedetto, CEO, Bold Gold Media Group; John Caraciollo, president/CEO, JVC Broadcasting; Kathy Carr, president, Howie…

 As its amazing agenda begins to take shape, a stellar panel of industry luminaries has been set for TALKERS 2024: Radio and Beyond coming up at Hofstra University on Long Island Friday, June 7.  “Generating Revenue for Talk Radio” will feature (in alphabetical order) Vince Benedetto, CEO, Bold Gold Media Group; John Caraciollo, president/CEO, JVC Broadcasting; Kathy Carr, president, Howie…

Judge Andrew Napolitano, his Ampere Parkway Productions, Lapcom Communications, and Crossover Media Group enter into a partnership to expand sales/marketing of Napolitano’s “Judging Freedom” podcast. Crossover Media Group managing partner Sue Freund tells TALKERS, “The addition of the ‘Judging Freedom’ podcast to our portfolio is an honor. This partnership signifies our commitment to bringing diverse…

By Steve Lapa Lapcom Communications Corp President Survey says, the good news is, 49% of local direct advertisers use AM/FM radio. The bad news is, the same survey says, 65% of that same group uses social media advertising. Advantage +16% for the digital team. The good news is, you are comfortable selling/managing digital and social…

Pending Business: To Do TALKERS | October 10, 2022 By Steve Lapa Lapcom Communications Corp President PALM BEACH GARDENS, FL — Benjamin Franklin got it right over 200 years ago. His “To Do” list was incredibly close to yours today: 1) Eight hours a day of work 2) Lunch that included reviewing bu ...

By Steve Lapa Lapcom Communications President   PALM BEACH GARDENS, Fla. -- “Hello Steven. My name is_________. Do you work with a financial advisor? Steven, are you familiar with the various resources available to you here at________. Steven, here is my card, please reach out if you need a ...

By Steve Lapa Lapcom Communications President   PALM BEACH GARDENS, Fla. -- Always taken for granted, forever undersold by radio sellers. So goes this 112-year-old celebration. Could it be because it was created as a complement to its senior partner, Mother’s Day? Or could it be because it ...

By Steve Lapa Lapcom Communications President   PALM BEACH GARDENS, Fla. -- If “content is king,” then what is sales? The sports world seems to be redefining how we view value and utilize king content. The trailblazer is arguably the biggest brand in sports: the National Football League. Th ...

By Steve Lapa Lapcom Communications President   PALM BEACH GARDENS, Fla. -- "Less talk, more listening guarantees increased sales." That may sound great, but it rarely works in today’s real world of sales. It should read: "Better talk, closer listening can improve sales.&quot ...

  PALM BEACH GARDENS, Fla. — Before Rush generated big ratings, local talk radio went something like this: Morning Show – Local topical talk with news, traffic, weather, and sports all presented by local personalities. General Talk – Do you remember Bruce Williams welcoming callers? “Experts” – Dr. Laura (now thriving on SiriusXM) – interacting with callers about relationship issues. Sports – PM drive shows with local personalities debating callers, before it became a full tim...