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New Study Finds Programmatic In-App Advertising Helps Drive Brand Affinity and Customer Engagement in APAC

New Study Finds Programmatic In-App Advertising Helps Drive Brand Affinity and Customer Engagement in APAC GlobeNewswire February 16, 2022 SINGAPORE, Feb. 16, 2022 (GLOBE NEWSWIRE) --  PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom commissioned Forrester Consulting study entitled “The...
Republic Of South Korea Emily Yri Lashanne Phang Publisher Development Southeast Asia Customer Engagement

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New Study finds programmatic in-app Advertising helps drive brand affinity and customer engagement in APAC

As advertising budgets in APAC shift towards digital media, mobile in-app has emerged as the preferred digital channel, securing the highest percentage of budget allocation over the next 12 months.
Republic Of South Korea Lashanne Phang Publisher Development Southeast Asia Forrester Consulting Director Publisher Development Southeast Asia
Source: afaqs.com

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