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//]]>// >By Lucas Sommer
Mar 24, 2021 4:30 AM PT
When it comes to marketing strategies, there is nothing more important than analyzing and measuring the actual effectiveness, influence, and ROI of every campaign.
Without these measurements in place, how can you improve? How will you know if your budget has been well-spent? What if there s a channel that you re overlooking? These are all questions that marketing attribution modeling can help you to answer.
Understanding the contribution of every channel and the customer conversion process enables marketers to adapt and adjust accordingly. Let s discuss what marketing attribution is; and how it can help e-commerce companies grow their businesses.
The Role of Marketing Attribution in the New Age of E-Commerce ecommercetimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ecommercetimes.com Daily Mail and Mail on Sunday newspapers.