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); //]]>//--> By Lucas Sommer Mar 24, 2021 4:30 AM PT When it comes to marketing strategies, there is nothing more important than analyzing and measuring the actual effectiveness, influence, and ROI of every campaign. Without these measurements in place, how can you improve? How will you know if your budget has been well-spent? What if theres a channel that youre overlooking? These are all questions that marketing attribution modeling can help you to answer. Understanding the contribution of ev...