Latane Conant News Today

This initiative didn’t just fill our pipeline; it also took a ton of weight off our team’s shoulders.

Time for a wake-up call!

Data, data everywhere - and we need a view into it. HubSpot's buying Clearbit - here's the skinny...

Since a clearly defined ideal customer profile is central to product-market fit, it makes sense that many CMOs are reassessing whether theirs are accurate and current.

In light of the economic pullback we’re experiencing, it’s essential not to waste a single drop of effort, budget or opportunity.

When talking to data-driven board members, stick with what can be measured: marketing’s contribution to the near-term pipeline.

Get ready to prmp yourselves!

/PRNewswire/ -- 6sense, the leading platform for B2B organizations generating predictable revenue, today announced that its 6sense Revenue AI™ platform has...

Net revenue retention (NRR) is a key indicator of a company’s health and future potential, and investors (and the markets) obsess over it.

How to continue - and improve - remote work options In 2020 a good number of employees began working remotely, as freelancers have done for years, but some businesses werent prepared for how remote work could work for them. Heading into 2021, some employees want to continue with a remote or hybrid remote schedule, and that has businesses scrambling to create an on-going remote work option. Here are a few tips to create a remote work strategy for your business. First, make digital the channel "...