Page 38 - Launch Location News Today

Packaging Contents: Still and sparkling water Packaging Substrate / Materials: Aluminum When Open Water launched onto the market back in 2014, the topic of plastic pollution was only a whisper of what it is today. Now that the issue is largely mainstream, the brand is taking intentional steps to stand out in the category through its unique healthy oceans mission and new packaging. Until 2020, the brand’s focus was largely in on-premise channels, like restaurants, hospitality, higher ...

Printing Process: Digital printing For KOFIKADA Coffee Roastery, we have prepared a series of packagings dedicated to product line assigned to the Scandinavian way of roasting coffee, offered by our Clinet. To emphasize the Nordic character of this products, we have created three troll characters, gave them names and prepared dedicated illustrations that were put on packagings and used in whole communication. A GOURMET, a COFFEE LOVER and CONNOISSEUR have become the representative...

Printing Process: Digital printing In ancient Iran, the deer to symbolize the glory of the rulers, in East Asian countries a symbol of sharp legs and longevity with dignity and in mythological beliefs deer is a symbol of physical strength and strength in running. Its horns are a symbol of the sun and exaggeration in the show. The horns represent herding and agriculture. Deer antlers are associated with the crescent moon, and wherever there is deer, there is water. For Indo-Europeans an...

Printing Process: Offset Printing with foil stamping This new brand of wine is produced with the active participation of the Armenian National Agrarian University students, faculty of winemaking. The brand intended to successfully enter the wine market and be displayed in specialized wine shops. To resolve this challenge, the group of winemakers presented us with the task of creating a label design for two types of wine: an ordinary red dry wine and the reserve red dry wine. During dis...

Packaging Contents: Functional Beverage Packaging Substrate / Materials: Recyclable Plastic A zero-waste company, Genius Juice prides itself on using the whole coconut to create a creamy, delicious, extra nutritious smoothie using both the coconut water and coconut meat, while the husks are up-cycled into coconut charcoal for detoxification products and generating energy. ROOK/NYC worked collaboratively with the company’s Founder, Alex Bayer, and his team, to refresh the brand identi...

Printing Process: Digital printing Pedro Mandinga pays tribute to a legendary figure in the history of Panama. Who in the 16th century built small hidden towns along the Caribbean Coast. Pedro and his friend Sir Francis Drake went to the top of a hill, where from there they saw the Panamanian jungle. Pedro Mandinga is the first artisan shaved rum in Panama. They do things by hand and feel great pride and passion with who they do. The rums are smooth and easy to drink. Your next step is...

Design: Rade StjepanovicLocation: United StatesProject Type: ProducedClient: Sarah and TorreProduct Launch Location: United StatesPackaging Contents: BeerPackaging Substrate / Materials: Beer Can Regarding the concept – We would like to name the beer “Ohana”. We are getting married this summer in Hawaii, and are going to celebrate with friends and family once we get home. On...

Packaging Substrate / Materials: Glass bottle IOSSI is a Polish natural cosmetics brand, appreciated and awarded by numerous trade votes. After creating a classic line of products, which became a customer favourite, IOSSI decided to launch lighter formula cosmetics. Our goal was to design a visual identity and a graphic design of the packaging of the new premium line: IOSSI PRO – plant based functional cosmetics. The main path of the project was honesty in all forms – the natural i...

Design: Unified BrandsLocation: New ZealandProject Type: ProducedClient: FonterraProduct Launch Location: New ZealandPackaging Contents: CheesePackaging Substrate / Materials: Plastic WrapPrinting Process: Digital Printing Kāpiti, a brand that sets the bar for cheese – proudly holding the title for New Zealand’s most awarded cheese company. With such a distinguished pedigree, we ...

Agency: BrandMeCreative Director: Coulter PattonLocation: United KingdomProject Type: ProducedClient: Birds EyeProduct Launch Location: GlobalPackaging Contents: ChickenPackaging Substrate / Materials: Cardboard BrandMe have repositioned Birds Eye’s existing Chicken Grills range and evolved the premium chicken sub-range, Birds Eye Inspirations, to shift the current perception of frozen ...