Laura Klock News Today

Sturgis hosted their 2023 Post-Rally Summit Tuesday at the Sturgis Community Center to review the economic outcomes of the 83rd Sturgis Motorcycle Rally.

Attendance at the annual August event, which generated an estimated $785 million last year in overall revenue for the city and state, has dropped

Jayda Hammer is precisely the type of person that Sturgis Motorcycle Rally managers are targeting as they try to develop the next generation of rally attendees to keep the event rolling for another 50 years or more.

Jayda Hammer is precisely the type of person that Sturgis Motorcycle Rally managers are targeting as they try to develop the next generation of rally attendees to keep the event rolling for another 50 years or more.

STURGIS, S.D. - The Helping with Horsepower Bike Rebuild Program is a non-profit organization whose main goal is to teach girls between the ages of 7- 17 life lessons through

STURGIS, S.D. – Jayda Hammer is precisely the type of person that Sturgis Motorcycle Rally managers are targeting as they try to develop the next generation of rally attendees to

As the annual Sturgis rally puts Helping with Horsepower's motorcycle program at the forefront this week, its horse therapy programs could use some extra support.

STURGIS, S.D. - As the number of women motorcyclists increases so too does the opportunities to ride. The inaugural "Pearls Girls Ride" rolled out Wednesday for a trek through the

Attendance at the annual Sturgis Rally event has dropped by a third since the 75th and fell by more than 9% from 2021 to 2022.

Pearl Hoel, the woman known as the first lady of the Sturgis Motorcycle Rally, was honored at this year’s rally with a women’s motorcycle ride inspired by her legacy.