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Purpose-built AI builds better customer experiences

In the bygone era of contact centers, the customer experience was tethered to a singular channel—the phone call. The journey began with a pre-recorded message prompting the customer to press a number corresponding to their query. Today’s contact centers have evolved from the confines of just traditional phone calls to multiple channels from emails to…
United States United Kingdom Laurel Ruma Michele Carlson Business Lab Im Laurel Ruma

Scaling customer experiences with data and AI

Today, interactions matter more than ever. According to data compiled by NICE, once a consumer makes a buying decision for a product or service, 80% of their decision to keep doing business with that brand hinges on the quality of their customer service experience, according to NICE research. Enter AI. “I think AI is becoming…
Laurel Ruma Andy Traba Business Lab Im Laurel Ruma Microsoft Copilot

Data at the center of business

With more than 5,000 branches across 48 states and 80 million customers, each with its own unique requirements to satisfy its customers’ financial needs, a clear data strategy is key for JPMorgan Chase. According to Mark Birkhead, firm-wide chief data officer at JPMorgan Chase, data analytics is the oxygen that breathes life into the firm…
Mark Birkhead Sandy Pentland Laurel Ruma Business Lab Media Lab Im Laurel Ruma

Providing the right products at the right time with machine learning

Whether your favorite condiment is Heinz ketchup or your preferred spread for your bagel is Philadelphia cream cheese, ensuring that all customers have access to their preferred products at the right place, at the right price, and at the right time requires careful supply chain organization and distribution. Amid the proliferation of e-commerce and shifting…
United States Laurel Ruma Kraft Heinz Jorge Balestra Kraft Heinz Company Heinz Kraft Company

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Building innovation with blockchain

In 2015, JPMorgan Chase embarked on a journey to build a more secure and open wholesale banking. For chief technology officer at Onyx by J.P.Morgan, Suresh Shetty, investing in blockchain, a distributed ledger technology in its early days, was about ubiquity. “We actually weighted ubiquity in terms of who can use the technology, who was…
Suresh Shetty Laurel Ruma Jpmorgan Chase To State Bank Business Lab Vijaya Bank Im Laurel Ruma

Start with data to build a better supply chain

In business, the acceleration of change means enterprises have to live in the future, not the present. Having the tools and technologies to enable forward-thinking and underpin digital transformation is key to survival. Supply chain procurement leaders are tasked with improving operational efficiencies and keeping an eye on the bottom line. For Raimundo Martinez, global…
United States Raimundo Martinez Laurel Ruma Business Lab Jim Laurel North America

Deploying high-performance, energy-efficient AI

Although AI is by no means a new technology there have been massive and rapid investments in it and large language models. However, the high-performance computing that powers these rapidly growing AI tools — and enables record automation and operational efficiency — also consumes a staggering amount of energy. With the proliferation of AI comes…
United States Laurel Ruma Business Lab Im Laurel Ruma Zane Ball Science Magazine

Developing climate solutions with green software

After years of committing to sustainable practices in his personal life from recycling to using cloth-based diapers, Asim Hussain, currently the director of green software and ecosystems at Intel, began to ask questions about the practices in his work: software development. Developers often asked if their software was secure enough, fast enough, or cost-effective enough…
Laurel Ruma Asim Hussain Green Software Foundation Office Of Green Software Greensoftware Foundation Business Lab

Augmenting the realities of work

Imagine an integrated workplace with 3D visualizations that augment presentations, interactive and accelerated onboarding, and controlled training simulations. This is the future of immersive technology that global head of Immersive Technology Research at JPMorgan Chase, Blair MacIntyre is working to build. Augmented reality (AR) and virtual reality (VR) technologies can blend physical and digital dimensions…
United States Laurel Ruma Blair Macintyre Immersive Technology Research Business Lab Northeastern University

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