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Alpen "Up and Alpen" by BBH London Alpen is celebrating half a century of its muesli with a £2m brand relaunch, which sees the brand appear on the small screen for the first time in more than four years. Sign in to continue Free email bulletins

The best TV ads to send us blinking out of lockdown into the sunlight Marc Rayson, senior writer, BBH London What a time to be celebrating things on the telly when everyone’s out on the lash. But with the return of the boozer comes the return of the hangover. Aka hazy Sunday morning telly. This is my favourite time to catch up on the likes of Gogglebox, Mortimer & Whitehouse Gone Fishing and what our mad industry has to offer in-between. TV hits differently the morning after you’ve had wi...