Page 3 - Layerr Shot News Today

Irani was speaking at the launch event of ASCI’s guidelines that guard against harmful gender stereotypes in ads

Women and Child Development Minister Smriti Irani felt ASCI guidelines on gender stereotyping have come a bit too late.

Amul wrote to the Central government seeking an extension on the planned ban on tiny plastic straws. 

While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author

Our guest columnist Rohan Joseph raises questions about the fundamental problem of using sexual innuendo in advertising.

A television commercial for a male body spray has been taken off the air in India, after critics said it ma...

Priyanka Chopra made her voice heard after seeing a "disgusting" commercial for a body spray brand called Layer'r Shot -- and she and other Indian stars

The Layer’r Shot ad has put the spotlight on the pitfalls of in-house creative teams and why checks and balances are crucial to good advertising.

Following a social media backlash over its controversial deo ads, and after being called out by the ministry of information and broadcasting (MIB) and the Advertising Standards Council of India (ASCI), the Layer'r Shot brand issued a clarification statement, including an apology on Monday.

This faced mass criticism from some of the biggest Bollywood stars for using a sexist and outdated narrative of objectifying a woman and even seemingly threatening her with sexual assault.