Lee Hardham News Today

We explore how QR codes are being harnessed in retail, by FMCG brands and what the experts are predicting for this formerly humble technology in 2022

Source: Unsplash/Victoria Heath. Australian omnichannel experience platform Brauz has expanded its offerings to allow customers to shop in physical stores from their own homes via Zoom, helping retailers struggling with lockdown and restrictions to sell direct to their audience. Customers can now organise to book a virtual shopping appointment through Brauz client’s websites, which will prompt an email and text with a link to a Zoom call. “Consumer behaviour is evolving at an unprecedented ...