Lee Tieng News Today

Ng Lee Tieng, executive director of Burger King Singapore, reveals the secrets behind the success of recent campaigns and how the company is staying ahead of the shifting sands in the world of fast food.

LOCAL sundry 99 Speedmart celebrated its landmark 35th anniversary at a gala dinner event in Sunway Resort Hotel today, Dec 19.

Details 28 July 2021 Ever envied an athlete biting into his or her gold medal while standing on the podium of the Olympic Games? Well, Burger King Belgium is turning the tables and making consumers the centre of envy instead. Playing on the iconic pose where athletes pretend to bite into their medals after winning a match, Burger King is offering viewers of the 2020 Tokyo Olympic Games free Whopper burgers when they take a photo or screenshot of an athlete...

Burger King Malaysia CEO Ng Lee Tieng takes on dual role as SG chief Details 05 July 2021 Burger King Singapores CEO Goh Chin Hou (pictured left) is leaving the company on 22 July and will be succeeded by Ng Lee Tieng (pictured right), current CEO of Burger King Malaysia. Ng now oversees both the Malaysia and Singapore markets. In Singapore, Ng will continue to accelerate local store expansion and drive the brands digital transformation from multichan...

Burger King MY invests RM30m to open 25 outlets, shifts focus to digital Details 25 February 2021 Burger King Malaysias franchisee Cosmo Restaurants is investing RM30 million to open 25 new outlets by year-end, adding on to the 120 restaurants it currently manages. The plan to grow its restaurant base by 20% comes a month after Burger King underwent a rebrand in January after more than 20 years, featuring a minimalist logo that was inspired by the re...

KUALA LUMPUR (Feb 25): Burger King, which is undertaking its first complete rebrand in over 20 years, aims to grow its restaurant base in Malaysia by a further 20% or 25 restaurants by end of this year. Local franchisee Cosmo Restaurants Sdn Bhd (Burger King Malaysia) said the new restaurants would bear a new visual identity and the set-up cost would amount up to RM30 million. The brand is rolling out a new brand logo, packaging, crew uniforms and restaurant signage and décor. Its chief execut...