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Pandora's Bollocks: How a Charm Company Manipulated the Media – JCK

Share Just about everyone in the jewelry trade—as opposed to just about everyone in the consumer media—agrees that Pandora’s decision to stop carrying natural diamonds and launch a lab-grown line was no big deal. After all, in 2018, only 0.04% of the gemstones—of any kind—Pandora used were natural. Last year, it sold 55,000 pieces with natural diamonds, out of 85 million jewelry items total. I can think of a dozen jewelers that could cause an earthquake if they decided to no longer se...
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