Marketing isn't expendable - it just takes time
So I just read the headline about Elon Musk sacking his marketing team after 4 months.
Source: infonews.co.nz
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#BizTrends2024: Graham Deneys - An adjustment is underway. Can you feel it?
What do meerkats, rabbits and Phil Collins have in common...
Source: bizcommunity.com
Why Performance Branding Is At The Frontier Of B2B Marketing
Lead generation is often seen as the ultimate goal in B2B marketing. But the idea of 'performance branding' offers a more balanced approach and the key to longer-term success.
Source: thedrum.com
Why Performance Branding Is At The Frontier Of B2B Marketing
Lead generation is often seen as the ultimate goal in B2B marketing. But the idea of 'performance branding' offers a more balanced approach and the key to longer-term success.
Source: thedrum.com
"We're missing an important part of the conversation": Beyond the M25 and advertising ROI
McCann Manchester's Tim Whirledge shares his thoughts on why the North's well placed to deliver more than just advertising ROI.
Source: prolificnorth.co.uk
Adam & Eve/DDB's Les Binet stresses importance of econometrics to marketing
Econometrics vital due to high inflation and need for accurate evaluation, IPA report finds.
Source: campaignlive.co.uk
Earned Effect: The Hack to Earn More With Less During Recession
What happens to key business metrics when brands earn editorial coverage organically? How does that value translate to the bottom line?
Nigel Rahimpour Weber Shandwick Les Binet Institute Of Practitioners Weber Shandwick Collective Peter Field
Source: newsweek.com
Cannes Lions Widen Reach With More Inclusion Amid 70th Anniversary
As the Cannes Lions turn 70, they broaden their reach by ramping up diversity and inclusion initiatives.
Source: variety.com
Reduce media costs and increase sales through creativity-led marketing
The Music Arena and Muziki Africa are thrilled to join forces and announce their partnership in delivering an exceptional conference and experience that will truly stimulate the African music industry...
Francesco Dibartolo Francesco Dibartolo Katherine Madley Mark Ritson Les Binet Group Marketing At Massmart Katherine Madley Vice President
Source: bizcommunity.com
How brands can address a decline in marketing effectiveness
Marketing effectiveness is below pre-pandemic levels for the second year running, according to the Data & Marketing Association.
Source: warc.com