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Differentiate or die: Have advertising agencies lost their distinctiveness? | Analysis

It's been argued that in the past, clients had a clearer idea of what different agencies brought to the table. But amid consolidation, mergers, and the pressure to be a one-stop shop for all in the digital era, can agencies ever get back to becoming more distinct again?
Walter Thompson Tessa Conrad Margie Reid Lesley John Matthew Godfrey Hill Knowlton

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