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Why are fashion collabs the new big trend for whisky makers?

November 16, 2023

With whisky brands rolling out clothing collections to attract younger drinkers, will fashion collabs be the new trend for spirits marketing?

Source: thedrinksbusiness.com

September 1, 2023

Waterford Distillery has announced a new partnership with London-based B Corp certified menswear brand, Lestrange.

Source: thedrinksreport.com

August 31, 2023

The organic whisky distillery has announced a collaboration with menswear brand Lestrange, launching an overshirt and trousers.

Source: thedrinksbusiness.com