IPG Mediabrands + Scope3 partner up to Enable Clients to Move Toward Net-Zero in Media Buying
IPG Mediabrands and Scope3 today announced a first-of-its kind industry partnership whereby Mediabrands will use standards established by Scope3 to measure and reduce the carbon footprint of digital advertising, which will help codify an industry standard for emissions measurement. Mediabrands is th
Brian Okelley Eileen Kiernan Mediabrands Media Responsibility Index Data Ethics Media Products Leveraging Scope
Source: campaignbrief.com