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Madewell Launches Resale Platform | Shop-Eat-Surf

SPONSOR Madewell and ThredUp Inc., today announce the launch of “Madewell Forever” — Madewell’s new resale platform. The platform is powered by thredUP’s Resale-as-a-ServiceR (RaaSR), the leading technology and logistics platform creating circular fashion experiences for a number of the world’s leading brands and retailers. This collaboration deepens Madewell’s long-standing commitment to circularity and its existing partnership with thredUP, becoming their first RaaSR client to l...
Libby Wadle James Reinhart Thredup Inc J Crew Group Published Jul Madewell Forever

Madewell rolls out formal ambassador program, Madewell Fam – Glossy

Madewell CMO Derek Yarbrough said the goal of Madewell Fam is top-of-the-funnel brand marketing and awareness, focused on appealing to the values and causes that are important to the brand's audience. Madewell selected four influencers, all of whom had worked with the brand before, to be part of the inaugural class of the program. Each quarter, four more ambassadors will be chosen and added to the program. Each ambassador has a specific cause they’re passionate about, ranging from body po...
Gabrielle Richardson Leah Thomas Chinae Alexander Madewell Fam Jessica Kirby Libby Wadle
Source: glossy.co

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