Published Jul News Today

A selection of non-fiction titles that are already generating buzz.

X Games delivers on all platforms. TV and livestream viewership up; X Games Instagram hits four million followers.

Nixon celebrates its 25th anniversary by releasing a short film, and limited-edition of an Icon in its original form, The Player. 

Hurley has signed a deal to be the official apparel sponsor of the Wallex US Open of Surfing in Huntington Beach, California.

Z SUPPLY Sponsors Make-A-Wish Foundation Event. Z SUPPLY Foundation is donating $10,000 to host a free clinic.

Shaun Tomson’s Instinct surf brand has a plan to return to wholesale, first in Australia and South Africa, followed by the U.S.

The James Brand releases limited edition Bryce Wong collection. The artist collab capsule is designed to #havefun with everyday essentials.

Some of the most interesting and collectable objects in the surf universe are coming to the Redo Market Surf Auction starting July 28.

Salty Crew has hired Mary Miller, previously senior vice president of women’s at Rip Curl, to lead all its product divisions.

Gap Inc. names Chris Blakeslee as President and CEO of Athleta. Blakeslee will drive strategic growth for the portfolio's brand.