A distributed workforce will be the saviour of advertising
The Liberty Guild has people from across the globe who can work where they want, when they want and how they want.
Source: campaignlive.co.uk
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The Drum | Wizz Air Hopes New Agency Of Record Can Be Its Wingman In Ryanair Dogfight
As the airline charts a course back to growth, can its newly appointed agency partner Liberty Guild help it find unexplored marketing angles?
Source: thedrum.com
Beyond ChatGPT: What's next for AI and the marketing industry? | Advertising
Generative AI technologies like ChatGPT, Midjourney, and Dall-E have already impacted the marketing industry. But beyond these well-known tools, we explore other ways agencies and marketers use AI and how it might change the industry in the long term.
Source: campaignasia.com
The Drum | Thinking Of Hiring A Prompt Engineer? Here's What Your Agency Needs To Consider
Digital agencies in media and creative are starting to hire to boost their AI capabilities. We explore what skills they’re after, where they’re finding them, how they’re shaping teams and where it could lead.
Source: thedrum.com
'A hard business': UK's illustrious ad industry tainted by burnout and inequality | Advertising
Agencies are struggling to attract and retain creative talent, with low pay still a problem
Source: theguardian.com
The Drum | Why I Hired A Prompt Engineer To Work With Generative AI
Liberty Guild chief exec Jon WIlliams explains why he’s invested in the prompt engineer role now.
Source: thedrum.com
Back to the office (again): is it time to 'live with Covid'?
Adland is navigating a return to office life following the lifting of the work from home instruction by the government.
Source: campaignlive.co.uk
Rowse Honey to create buzz and promote bee protection in £4m campaign
TV spot features Top Boy actor Emeka Sesay
Source: campaignlive.co.uk
Vote to crown the ultimate Grand Prix winner from the top work in The Drum Awards 2021
Throughout the year, The Drum’s awards program has been celebrating the finest examples of marketing ingenuity and creativity from around the world. Now we want your help to crown the best of the best.
Source: thedrum.com
Sell ideas, not time: how Grand Prix winner The Liberty Guild transformed the agency model
The Liberty Guild began with a bold premise: that advertising is a multi-billion-dollar broken business. Winning the ‘Business Transformation Strategy’ category, it went on to win the Grand Prix at the at The Drum Awards for Agency Business in 2021. Here, the team behind the entry explains why - and how - it turned the traditional agency model on its head.
Source: thedrum.com