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Diageo acquires vodka RTD brand Loyal 9 Cocktails

Diageo has acquired Loyal 9 Cocktails: a vodka-based RTD cocktail brand in New England. The brand was launched in 2018, ‘combining the appeal of indulgent full flavor lemonade and ‘Americana’, with high-quality ingredients and 9% ABV’.​ The drinks are gluten-free and made with real fruit, with a light-hearted look and feel to embody the spirit of relaxed, at-home and outdoor occasions. Flavors include lemonade, mixed berry lemonade and watermelon lemonade...
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Diageo Acquires Another Ready-to-Drink Alcohol Brand Loyal 9

Diageo Acquires Another Ready-to-Drink Alcohol Brand Loyal 9 Following a recent purchase of Lone River Ranch Water Annual U.S. retail sales of ready-to-drink cocktails rose 79% to $664 million last year. Loyal 9 6 hours ago Diageo, the spirits giant behind Johnnie Walker, Crown Royal and Don Julio, has purchased ready-to-drink (RTD) cocktail brand Loyal 9 from Sons of Liberty Spirits Company.
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