Licensing Game News Today

And this is an nish. reince priebus has never been in the white house before. >> he new orleans york, he new orleans york media, he knew the organization -- how to run his organization that was the best way for him. the white house is a whole other thing. >> and it was a small game that he was playing in new york. it was essentially self-promotion and a licensing game. he didnt run a big organization or a global organization, he didnt have to think 24/7 about how to position himself with a lot o...

4,000 doors, a lot more than you get with niemann, 200 stores they have, so this is an opportunity to reach a large consumer. >> macys, con federated, a big change that would have, is that all they could get? >>guest: in the licensing game, if you know about licensing, it is about distribution, and reaching doors and sears has a lot of doors to offer them. it is just not a go fit and it is really unclear that middle america really wants to buy into this brand. you have the people who are beautif...