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Through his rationale about delivering affordable motorcycles that are quality but are cool. >> jared was so impressed with the concept, he and scott decided to do the unthinkable. start a new motorcycle brand.. they went into business the very next day. we bootstrapped a motorcycle company. which is pretty insane. we start the with $9,000. so yeah, we brought in a little bit more money after that, but most of what weve done has been off of what weve earned. so its been organic growth. >> in a w...