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Screen open it up and do something. lots of people download but not everybody completes it. its the install thats the most important thing. that first activation when they download t they put it in their phone and then its signing up, putting in their details and youre asking a lot from them to do that. so really -- you really have to sell the benefits early on so that they understand exactly what theyre going to get by giving you that information. so its that whole model of like im going to giv...

Thinking through all those things you talked about ultimately we realized there was too much there in our system and, you know, because were dealing with numbers and financial management to put into an actual phone app. thats been kind of a tough choice because a lot of people say we really want an app, we want to move in that direction, but we have had to really hold the line and say, guys, it doesnt lend itself to that model. >> and you already have their attention, right? they already can ope...

>> they are probably the most engaged because theyve invested so much into, you know, down loading the app, installing it, its taking up a little space on their phone, might be taking up their memory so thats a big investment. once you have them and you are delivering on that those people are your big advocates and thats what weve found as well. those are the people that will go and tell their friends about us, that will use us every single day and we have really good engagement from those peopl...

You need to see who you are connected to, if you are going to be doing business with some larger software company go through your linkedin connections, ask your friends, see if there is some type of referral, human interaction that you can get, somebody that you know or somebody knows because in business you have to trust these people and hope they are not going to steal your idea. filing for a patent or talking to a patent attorney to make sure your intellectual property is protected that is so...