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Many casual lunch spots specialize in convenient mediocrity. The new Italian cafe from Ignacio Mattos offers much more.

Desirable farm land in the country. . >> were still only just a, just a dot on the map of the olives worldwide. >> thanks to growing awareness of the health benefits, u.s. consumption is surging, but only about 1% of olive oil is produced in the united states. now, farmers like lodis mike manning is planting what could be the next cash crop. some are pulling out vines, cherry orchards and bear land theyre planting with olives. >> they look like vin guards, like grapes. and mechanical fegs and dr...

In fact, university of california davis study found that 69% oils marketed extra virgin werent. no better time to provide consumers with a high quality home grown alternative. aen with americans soaking up more than 700 million dollars of olive oil a year and the high end wine market slumping in the economy, the new crop is providing farm jobs in the region. in lodi, california, adam housley, fox news. >> remember the classic moment from "saturday night live"? >> can you spell that for me. s- s-...