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Sales Boomerang and OptifiNow partnership enables automatic transfer of Sales Boomerang's borrower intelligence data to OptifiNow's CRM

ENewsChannels NEWS: -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced its application programming interface (API) integration with OptifiNow, a cloud-based sales, marketing and customer relationship management (CRM) platform. The integration ensures accurate borrower data flows seamlessly and automatically between the two systems, giving lenders more time to focus on nurturing borrower relationships and exceeding sale...
Salesboomerang Optifinow Linn Cook Mike Spotten Executives Call Center Agents Sales Boomerang Sales Boomerang Vice President

Pricing, Non-QM, BI, Subservicing Tools; Processing and Pricing Shifts; Strong Employment Data Shoots Rates Higher

Goals are good. Anyone whose goals included bringing back serving alcohol on Southwest flights is happy. It is fine for the Biden Administration to highlight first-time homebuyer and affordable housing goals. But by the time those goals filter down to the state and local levels, well, things happen, like economics, red tape, builder preferences, existing housing zoning, and… felines? One wealthy town out in Northern California stopped an affordable housing development citing mountain lion...
New York United States Freddie Mac Mark Hammond Robbie Chrisman Kris Martin

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