VHS viral 'And1′ is returning to its streetball roots: 'Those documentaries sparked the younger generation for us'
And1, a VHS viral phenomenon (google VHS, youngsters), is returning to its streetball roots while attempting to rejuvenate a brand that once had Nike concerned. After hosting an ‘Open Run’ this month in Philadelphia, And1′s next and final stop of its jumpoff tour is Harlem on Sunday at the Kingdome court. It’s an opportunistic time to boost brand awareness, with two major And1 documentaries ...
Source: yahoo.com