Live Intent News Today

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BroadwayWorld is looking for a full-time Ad Operations team member with a solid understanding of the digital advertising ecosystem. This candidate should be a self-starter and demonstrate previous experience as well as excellent communication skills. Communicating technical issues across departments will be a key function of this role. Attention to detail is a must.

BroadwayWorld is looking for a full-time Ad Operations team member with a solid understanding of the digital advertising ecosystem. This candidate should be a self-starter and demonstrate previous experience as well as excellent communication skills. Communicating technical issues across departments will be a key function of this role. Attention to detail is a must.

Google is phasing out third-party cookies... Will it impact hotel marketing? Google recently announced that they are going forward with their plan to block third-party cookie tracking through Google Chrome (Chrome commands 63% of browser market share). What this means exactly for hotels is not totally clear. Mostly what will be affecting is tracking the source of revenue on a hotels website (also called attribution) and the possibility to re-target visitors to your website (unless you use Googl...

(1) First ever privacy-first solution that combines live intent data with a comprehensive 15-point scoring model New solution uses machine learning and natural language processing to understand on-page sentiment and enhance targeting in real time This model uses more than just contextual data to target users according to brands marketing goals Nano Interactive, the leading advertising technology platform specialising in live intent targeting, today announces the launch of its Consumer Inten...

Dec 15, 2020 08:00 UTC Nano Interactive Launches Powerful Privacy-First Consumer Intent Score Solution to Help Brands Target, Live, in the Post-Cookie World LONDON--(Business Wire)--Nano Interactive, the leading advertising technology platform specialising in live intent targeting, today announces the launch of its Consumer Intent Score (CIS). CIS offers brands a privacy-first advertising solution that enables more powerful and effective live ad targeting. The Consumer Intent Score solution i...