New Delhi [India], November 28 (ANI/Mediawire): Mastercard and Citibank have carved out a niche and built loyalty in the consumers' minds through decades of quality, hassle-free service and convenient accessibility. The two iconic brands tapped into their decades old positioning of inherent resilience and strength in consumer mindset through the #LiveItUp ad campaign which generated a great stir in the marketplace. The Live It Up ad campaign has all the classical underpinnings evoking fantasy in the prospect mind through the detailed elements and brilliant innovation in the backdrop of pent up wishes of people being confined to their homes for the last two years. The last two years have left us all with a wish list (or two). With covid impact easing across the country, the ad campaign prompts people to come out to make the most of what we haven't been able to do, enjoy life, step out, and #LiveItUp with Citi & Mastercard. Brands did well by going for a contemporary trend of