Mastercard and Citi India's #LiveItUp ad campaign has its fingers on the mass's pulse
New Delhi [India], November 28 (ANI/Mediawire): Mastercard and Citibank have carved out a niche and built loyalty in the consumers' minds through decades of quality, hassle-free service and convenient accessibility. The two iconic brands tapped into their decades old positioning of inherent resilience and strength in consumer mindset through the #LiveItUp ad campaign which generated a great stir in the marketplace. The Live It Up ad campaign has all the classical underpinnings evoking fantas...
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Source: laosnews.net