Lixir Drink News Today

Downloads Just like frying pans for cooking brekkie and bread knives for making sarnies, cocktail shakers have become essential household utensils during Covid-19. At least, that’s how it looks. Because, with their favourite drinking holes closed for much of the past year, thirsty Brits have been mixing cocktails at home with abandon. And that has sent sales of mixers sky high. The sector has grown in value over the past year by 29.6% to £307.1m [Kantar 52 w/e 27 December 2020]. That makes i...

Top 10 spirits marketing moves in March 2021 6th April, 2021 by Owen Bellwood The Fever‐Tree Tiny Forest was planted in Hammersmith Park, London Last month, Jameson Irish whiskey celebrated St Patrick’s Day (17 March) with a series of digital events, while The Lost Explorer Mezcal will mark Earth Day this month with a new environmental-themed campaign. There were a number of charitable efforts in March, including Lixir Drinks’ pledge to give 1% of revenue to an international water chari...