Uniqlo relies on a fast fashion business model based on maximising profit at the planet and people’s cost, yet refuses to admit it. And whilst the timeless basics and quality materials are unarguably examples to follow by other industry leaders, Uniqlo has still a long way to go towards sustainability. (File Photo: Uniqlo Philippines/Facebook)
Uniqlo’s philosophy is based on
timeless basics that survive trends and last for years. Sorted in attractive colour gradients, the brand proposes a modern approach to fashion through a simplified wardrobe that satisfies our everyday needs. From that perspective, it is hard to associate the brand with other fast fashion giants. But, is Uniqlo as sustainable as it claims to be?
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Klaus Littmann, the Swiss artist behind the major art intervention ‘For Forest – The Unending Attraction of Nature’ which took place in Klagenfurt, Austria in 2019, has expressed his concern about the similarity of a new project by the British stage designer Es Devlin for the London Design Biennial 2021 titled ‘Forest for Change’.
Imitation is the sincerest form of flattery – Oscar Wilde
Littmann started presenting theme-oriented art exhibitions in the public arena around 30 years ago. At the centre of his research lies the interest in everyday culture as well as the dialogue between contemporary Art and historically grown urban spaces. Underlying each of his complex and unique projects is a dichotic tension highlighting the artist’s preoccupation with everyday culture and the confrontation between contemporary Art and urban spaces. ‘Art should, by all means, go to places where people already are – that is to say, in the public realm ‘, he says; When he fi