Looop Isle News Today

Maisie Williams has teamed up with H&M to create an Animal Crossing: New Horizons island to celebrate their new Looop campaign. The fashion company is promoting sustainability through recycling with their in-store Garment Collecting programme, the largest of its kind globally. In October 2020 they installed a Looop machine in their Stockholm store, the world’s first in-store recycling machine that takes old garments and weaves them into new fabrics. To promote the campaign, they’ve teamed...