HiteJinro s recently released malt beer, given the understated name Kelly (derived from “Keep Naturally”), boasts in at least nine places on its beer can front label of its apparent origin. It screams at the consumer: “KELLY S MALT GROWN IN THE NORTH ATLANTIC OCEAN BREEZE” “100% DENMARK PREMIUM MALT,” “Denmark Premium,” “GROWN IN JUTLAND BY SEA BREEZE,” “FROM DENMARK,” “Malt From Jutland” and also displays a mini Danish flag.
HiteJinro, a major soju and beer producer, was found to have replaced labels on its soju bottles to mislead consumers, according to industry officials, Wednesday.Bottles of its Jinro Soju brand, with an average alcohol content of 16.5 percent, were found to bear labels claiming they were its Zero Sugar brand, which is newer and more popular, with an alcohol content of 16 percent at a restaurant outside of Seoul. The two products don t share many of the same ingredients.
Ahead of regular executive appointments scheduled for the end of this year, tension is rising internally at Korea s big three retailers: Shinsegae, Lotte Shopping and Hyundai Department Store. Companies have been agonizing over whether or not to keep their CEOs amid the current uncertain business environment caused by high inflation and the depreciation of the Korean currency against the U.S. dollar.
In a bid to support the popularity of Korean wave or Hallyu worldwide, leading soju brand Soonhari is set to release a limited-edition collectible featuring 3 signature flavors headlined by BLACKPINK Jennie in an all-new campaign.