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How are gummy brands setting themselves apart in a saturated category?

While intense sour and bold fruity flavors have helped brands carve out a space in the crowded gummy category, brands look towards variety mixes and cross-brand partnerships to attract ongoing retailer and consumer attention, according to several segment stakeholders showcasing at the Sweets & Snacks Expo last week.
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Pure Leaf Launches Three New Subtly Sweet Lower Sugar Iced Teas

Pure Leaf Iced Tea has announced the expansion of its tea portfolio with new Lower Sugar iced teas. The new offerings give consumers a refreshing option that says no to artificial flavors and sweeteners, while saying yes to great taste with lower sugar content. Now available in major retailers nationwide, the new line from Pure Leaf comes in three delicious flavors that are reduced sugar takes on Pure Leaf favorites โ€” Subtly Sweet Black Tea, Subtly Sweet Peach, and Subtly Sweet Lemon.
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Source: bevnet.com

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