Marketing experts have long wanted a reliable method of forecasting responses to products and messages. A study that analyzed the brain responses of 16 individuals says even a few people can be a remarkably strong predictor of the preferences of large TV audiences, up to 90 percent in the case of Super Bowl commercials.
Middle-East Arab News and Opinion - Asharq Al-Awsat is the world’s premier pan-Arab daily newspaper, printed simultaneously each day on four continents in 14 cities
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