Luke Townsin News Today

For brands to be successful on TikTok, they need to be willing to loosen the reins a little and trust the voice of creators to deliver their brand message in a simple, reactive, authentic way.

Smart marketers are leaning into the power of TikTok to drive tangible, measurable impact for brands. But did you know that bringing creators into the fold can drive a +93% higher engagement rate? We delve into the latest stats to quantify the importance of creative and creators on TikTok and look at how it is driving bigger, better results for brands.