Ever since the dawn of personal computing, there has always been a worry about how the public could be tempted to buy new hardware until there was enough new software written for it to make it demonstrably useful. Apple, not Meta, is in a prime position to make this happen with VR.
As Apple prepares to extend its apps platform into the intimate world of Spatial Computing with Apple Vision Pro and at the same time into what it's calling a more socially-connected FaceTime experience, the company is facing two apparent competitive threats that also represent two opposite extremes of influence.