Decoding the rise and rise of social media influencers in India
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emily laughs. is there an alternate universe within everything. that s just what s going through your mind all the time. yeah. how did you get started with it? i started off by doing dances. i d seen all the famous tiktokers doing it, and that s what i had set my mind on, i really want to become famous, i really want to become like them. nicholas now has more than 760,000 followers. in brand marketing terms, that makes him a macro influencer . and with a following like that, i guess you might have been approached by advertisers? yeah, yeah, i have been. i ve been. i haven t actually done that many brand deals, but, yeah, i ve done a few, so, yeah. sometimes it s been for virtual things such as apps and games, and then other times it s been for physical objects. for example, i got. there s this company which are sending me these lamps that i have got to promote. and they basicallyjust told me to make a video with the lamps and then tag them in the caption, so they really just gave me
this website shows how much they can earn. if i take the most popular video from teenage youtuber tiana, and put it into the calculator. ..these are her estimated earnings. not yet in tiana s league is 16 year old nicholas, a tiktok creator from edinburgh. ..on a rock in space. nothing even matters. emily laughs is there an alternate universe within everything. that s just what s going through your mind all the time. yeah. how did you get started with it? i started off by doing dances. i d seen all the famous tiktokers doing it, and that s what i had set my mind on, i really want to become famous, i really want to become like them. nicholas now has more than 760,000 followers. in brand marketing terms, that makes him a macro influencer . and with a following like that, i guess you might have been approached by advertisers? yeah, yeah, i have been. i ve been. i haven t actually done that many brand deals,
want to become famous, i really want to become like them. nicholas now has more than 760,000 followers. in brand marketing terms, that makes him a macro influencer . and with a following like that, i guess you might have been approached by advertisers? yeah, yeah, i have been. i ve been. i haven t actually done that many brand deals, but yeah, i ve done a few, so, yeah. sometimes it s been for virtual things such as apps and games, and then other times it s been for physical objects. for example, there s this company which are sending me these lamps that i have got to promote. and they basicallyjust told me to make a video with the lamps and then tag them in the caption, so they reallyjust gave me like freedom to do whatever i want, just shows the lamps. so, when it comes to online advertising, there are a set of rules. do you, do you know what they are, do you make sure to follow them? how does that work? i m not that certain about what they are, and normally when i do do advertising
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